WordPress is by far the leading web platform available today. It’s estimated that 30% of all websites online are powered by WordPress. It’s cost-effective, easily customized, and you don’t need to maintain a development team to keep it up and running.

So, it’s natural that you’re thinking of a WordPress site for your online business. But should you hire a WordPress consultant to help you with your online business?

We help you make that decision.

What’s the Difference Between a Consultant and a Freelancer?

The biggest mistake people make is assuming that a consultant and a freelancer are the same thing. They’re similar but different.

A freelancer is someone who takes orders from you the client. They carry out their orders and you’re largely required to come up with your favored result. The freelancer has no interest in whether it works and they’re not going to argue with you.

Someone with a firm idea of what they want will find a freelancer to be the best thing for them.

On the other hand, a consultant is someone different because they’re there to provide expert advice. They’ll address all aspects of a successful WordPress site to educate you on how your business should look online.

Do You Want the Best Results?

A WordPress consultant will always provide you with better results because they know exactly what to do to make your WordPress site successful. We recommend you hire a WordPress consultant for this reason.

They know more than you and they go beyond the building of a WordPress website. Consultants can educate you on design, content, and, crucially, how to market your business using that website.

There’s a reason why WordPress has a 60.2% market share of the web development market. Your consultant can help you make the most of it through his or her expertise.

A Consultant Takes Responsibility

Consultants are highly flexible and work according to the brief you set them. If you only want to know about customer functionality on your new WordPress site, they can do that. Likewise, they can manage the whole process from start to finish.

Furthermore, consultants continue to remain with you after the completion of the project. It’s their responsibility to ensure that their work stands the test of time.

Freelancers, on the other hand, are done with your business after they complete their initial project brief. It’s unlikely that they’re going to care about your questions after payment. That is unless you set them a new project.

Consultants are different in that they are a more long-term investment. And that’s what you should be concentrating on.

Understanding the People Who Use WordPress

Another advantage WordPress consultants bring to the table is that they know customers and they know WordPress users.

Building a great website is about knowing what users want. It’s no longer enough to simply build a website and assume that people will find it because you posted about it on social media.

With a consultant you won’t just get a website you’ll get a website that targets the pain points of web users. For example, a consultant may opt to use customer success software to get the job done. Freelancers are unlikely to do something like this.

You’ll improve interaction and ensure that your website accomplishes the goals you set for it.

Go Beyond Standard WordPress

Many freelancers will build you a website using a template you settle on. Consultants are able to go deeper than that and create a truly unique website for you. They’ll be able to create a more advanced website on the frontend, without increasing complexity on the backend.

Unlike many agencies, you’ll have a finished product you can use without additional help from anyone else.

This is vital for giving you the independence and self-sufficiency you need for your brand new WordPress site.

Last Word – Making the Most of WordPress

WordPress consultants are the people who will allow you to maximize the potential of WordPress. They can do so much more than provide you with a template where they will fill in the content boxes. With their help, you’ll be able to create a marketing machine that fulfills your goals.

Additionally, WordPress consultants are a much cheaper alternative to hiring a whole agency to build your website. You don’t need to spend thousands of dollars to get the consultant you want.

Are you going to hire a consultant to help you erect your WordPress website?

Author Bio: Douglas Pitassi is a freelance writer and small business blogger.

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