Are you interested in boosting awareness about your business on the Twitter platform? Well! That’s a great idea for your promotional campaigns. Social media has become the most powerful network for developing healthy connections between service seekers and service providers. It helps marketing professionals to use creative methods for boosting engagement in the market. They are always curious to buy votes for twitter polls and contests to stay ahead of the competitors online. Continue reading “Participate in Twitter Contests to Stay Ahead”
As more and more lawyers continue to flock the legal arena with each dawn, it is now more critical than ever that attorneys take their firms online. The internet is where a majority of their prospects are, and is also the only place where they get a leveled competing ground. If you are planning on taking your firm online below are some of the essential elements that your website should have so you can attract and retain clientele.
1. Great UX design
They say that first impressions matter and this, as vague as it might sound it is true and applies even in the case of your law firm’s website. The UX design is often one of the main contributing factors to lead conversion. In other words, your UX design is what determines whether the prospect will stay or will leave your website immediately after they are redirected here by search engines. Therefore go beyond attractive when creating your law website by incorporating all essential features that make up an excellent UX design. For instance, ensure it has excellent response across all devices, it doesn’t take ages to load images, and it is easy to navigate from one page to another and is easy to use because not all clients who visit your site are tech savvy.
2. A strong about us page
Another vital element to every law firm website is a strong about us page. Most people tend to confuse this page with the blog, but it is essential to note these are entirely different. An about page is where you get to tell the world about your services while the blog is where you give more info on your practice areas. A strong about us page acts as your ID to the world, as here you get the chance to tell potential clients why you are in business, how you can help them and a little more about your firm. It helps add a human touch to a law firm’s website thereby creating a comfortable environment for new visitors thus encouraging them to take things further by contacting you.
3. Clear contact information
The primary reason why you are creating a law firm website is to attract and retain online clients. Once they find your site and are impressed, don’t make it hard for them to reach you. Therefore, every law website needs a clickable phone number which acts as a direct bridge that prospects can use to reach out. A good website should look like this website of los angeles criminal defense lawyers.
If you want them to contact you via email, ensure that the contact forms you put in place are easy to fill in, and if possible, have the live chat option in your site where they can leave their info for you to reach out later.
Also, ensure that your NAP is clear and consistent on every platform to prevent confusion. If prospects have to hunt for your contact information on the first day they visit your site they tend to have a negative opinion of you. They feel that you’ll be inaccessible even during the litigation process, hence giving them a reason to seek help from other lawyers.
4. A blog with great content
Great content is not only loved by both potential clients but the search engines, which explains why the catchphrase, “great content is king” was coined. Content is even more essential to a law firm website because most people are often in the dark when it comes to legal matters. Therefore when you create a blog that addresses their concerns, they are more likely to reach out to you as they feel you are experienced and knowledgeable enough to help them with their cases.
Again, it should be categorized accordingly for clients to find what they are looking for without breaking a sweat. For instance, if you specialize in multiple areas of personal injuries, separate them so every prospect can have an easy time. In other words, create a high quality and engaging blog page.
5. Client testimonials and a portfolio
Regardless of how great your UX design and content are, your clients will need proof of why your services are better than those offered by other lawyers; therefore, another critical must-have element on a law website is a good portfolio and testimonials which prove that the attorney met and surpassed the expectations of previous clients. Thus highlight your most recent successful cases and ask clients to write down a review both on your site and on Google as well. This helps build confidence in prospective clients.
The above tips help set you in the right direction if you are an attorney seeking success in this highly competitive arena.
Merchant Cash Advance is when a lump sum payment is given to a business in exchange for a percentage in future credit and/or debt card sales, this is what it was originally structured to be for. It can also be for small businesses to have a way to have access to cash on hand instead of having a business loan. It is mainly the way that some businesses have to gain a percentage of future sales of other businesses, especially small businesses that may not have the capital to continue to do business. This helps the small business and the larger one at the same time, for one it helps out with the capital that it needs to carry on with their business dealings and the other to get a set percentage of future sales, so both sides gets what they are wanting and or needing.
As with anything, MCAs has good and bad sides to consider when deciding on whether to take out a conventional loan or to go with a MCA. One thing to consider is that while both regular loans and MCA, they both have annual percentage rates on repayment. However MCA’s most of the time carries a triple digit rate which can cause a small business to flounder and even go bankrupt if not extremely careful and thoughtfully planned out. While the businesses that historically use MCA’s are ones that are restaurants and retail shops this is by no means restricted to these types of businesses. They use them mainly because they rely on credit and debit card sales, but other businesses that does not are using them as well. Basically, the MCA’s are for those whose needing cash up front for a percentage of future sales, so other businesses are utilizing them as well but it has been shown that along with the high interest rates the daily repayment can break a small business if not structured well.
There are two ways for repayment of a MCA; one way is to give a percentage of future credit and debit card sales as repayment or have repayments fixed debits from the business bank account on a daily or weekly basis. The second way is for the ACH to make weekly even daily debits from the business bank account along with their fees instead of making monthly payments. This way have become more of a main stream way of doing business with MCA than any other form of repayment plans. An ACH stands for Automated Clearing House which charges a fee to use so along with the fixed amount the business pays for the cash advance they also have the ACH fees to pay as well. The amount that would be repaid is dependent upon a risk assessment and the ability to repay. Either way, until the advance has been repaid the business will be assessed fees along with interest and the original advance as well.
A good example of how this works is the following:
A) Let’s say that a business needs $50,000 to purchase some equipment needed to continue to do business. The business owner applies and gets approved for a $50,000 so, the provider assigns a factor rate of 1.4 on the contract, so now to repay it will be $70,000. A typical repayment period usually is 12 months (1 year) the higher the credit card sales the faster the repayment will be. Let’s say that the provider deducts 10% of the monthly credit card revenue to the repayment of the advance and the business is really busy and makes $100,000 in credit card sales a month. $10,000 would be repaid monthly which would mean that the money would be repaid in about 7 months instead of 12. That would mean that $333 would be repaid daily, However if business dropped to just $70,000 a month then it would take 10 months to repay and only paying $233 daily. Also, remember that business fluctuates and most the time it always takes longer to repay than originally projected therefore causing the APR to go into the triple digits.
B) Fixed Daily Withdrawals is another way of repayment of the MCA. This type of payment is daily or weekly and does not depend on credit card sales and does not fluctuate with sales. It stays the same no matter what the business makes that month or doesn’t. It stays the same amount each withdrawal of repayment each time until repaid.
Here are some of the good and the bad with MCA’s to think about when considering which one that would be the right loan to apply for:
- Quick Cash – No heavy paperwork or waiting periods. Usually received within a week or less. Providers usually look at the daily receipts especially the credit card receipts to determine repayment.
- Unsecured – MCA’s are unsecured and won’t have to forfeit assets if not repaid. However, an MCA may want a personal guarantee in case the business goes out so that they may be able to recoup their money.
- When Sales Are down Repayment May be too – Sometimes it can be worked out that depending on how sales are is how the repayment is. If sales goes down then payment can be reduced as well.
Some Downsides are:
- Total borrowing cost can be anywhere from 40% to 350% APR.
- Higher sales means higher repayment amounts
- No benefit in early payoff of loan
- No federal oversight
- Credit Scores may be pulled
- There is a debt cycle danger which means that with the ease and speed of an MCA can put a business in debt cycle that they can’t pull out of which can put them in default if they aren’t careful.
- Confusing contracts – MCA’s does not provide APRs which makes it hard to be a smart shopper when trying to get financing to begin with.
These are just a few of the things that one may need to consider when trying to decide on the type of financing that they can afford and that they believe they can be comfortable with when it comes to the terms. Caution is always advised.
There are some Merchant Cash Advance service such as from delancey street.
WordPress is by far the leading web platform available today. It’s estimated that 30% of all websites online are powered by WordPress. It’s cost-effective, easily customized, and you don’t need to maintain a development team to keep it up and running.
So, it’s natural that you’re thinking of a WordPress site for your online business. But should you hire a WordPress consultant to help you with your online business?
We help you make that decision.
What’s the Difference Between a Consultant and a Freelancer?
The biggest mistake people make is assuming that a consultant and a freelancer are the same thing. They’re similar but different.
A freelancer is someone who takes orders from you the client. They carry out their orders and you’re largely required to come up with your favored result. The freelancer has no interest in whether it works and they’re not going to argue with you.
Someone with a firm idea of what they want will find a freelancer to be the best thing for them.
On the other hand, a consultant is someone different because they’re there to provide expert advice. They’ll address all aspects of a successful WordPress site to educate you on how your business should look online.
Do You Want the Best Results?
A WordPress consultant will always provide you with better results because they know exactly what to do to make your WordPress site successful. We recommend you hire a WordPress consultant for this reason.
They know more than you and they go beyond the building of a WordPress website. Consultants can educate you on design, content, and, crucially, how to market your business using that website.
There’s a reason why WordPress has a 60.2% market share of the web development market. Your consultant can help you make the most of it through his or her expertise.
A Consultant Takes Responsibility
Consultants are highly flexible and work according to the brief you set them. If you only want to know about customer functionality on your new WordPress site, they can do that. Likewise, they can manage the whole process from start to finish.
Furthermore, consultants continue to remain with you after the completion of the project. It’s their responsibility to ensure that their work stands the test of time.
Freelancers, on the other hand, are done with your business after they complete their initial project brief. It’s unlikely that they’re going to care about your questions after payment. That is unless you set them a new project.
Consultants are different in that they are a more long-term investment. And that’s what you should be concentrating on.
Understanding the People Who Use WordPress
Another advantage WordPress consultants bring to the table is that they know customers and they know WordPress users.
Building a great website is about knowing what users want. It’s no longer enough to simply build a website and assume that people will find it because you posted about it on social media.
With a consultant you won’t just get a website you’ll get a website that targets the pain points of web users. For example, a consultant may opt to use customer success software to get the job done. Freelancers are unlikely to do something like this.
You’ll improve interaction and ensure that your website accomplishes the goals you set for it.
Go Beyond Standard WordPress
Many freelancers will build you a website using a template you settle on. Consultants are able to go deeper than that and create a truly unique website for you. They’ll be able to create a more advanced website on the frontend, without increasing complexity on the backend.
Unlike many agencies, you’ll have a finished product you can use without additional help from anyone else.
This is vital for giving you the independence and self-sufficiency you need for your brand new WordPress site.
Last Word – Making the Most of WordPress
WordPress consultants are the people who will allow you to maximize the potential of WordPress. They can do so much more than provide you with a template where they will fill in the content boxes. With their help, you’ll be able to create a marketing machine that fulfills your goals.
Additionally, WordPress consultants are a much cheaper alternative to hiring a whole agency to build your website. You don’t need to spend thousands of dollars to get the consultant you want.
Are you going to hire a consultant to help you erect your WordPress website?
Author Bio: Douglas Pitassi is a freelance writer and small business blogger.
Search engine optimization (SEO) helps your business by letting you get noticed in the vast world of the internet overwhelmed by information and competition. It’s tough out there. You firm could provide the most valuable and trusted service. It could equally have published great case studies online for your potential to clients to see, but say your potential leads google law services and you are nowhere to be found or buried under hundreds of other results, then its all to waste. Without traffic, all your hard work and achievements may get unnoticed.
This is where SEO optimization comes in and a law firm SEO company can use a number of techniques to raise your site’s position in the searches.
You need law firm expert SEO services that can guarantee high traffic to your website. SEO for law firms’ websites ensure that you rank high on search engine return pages (SERPs). Search engines work with users search terms and then provide links to the best websites related to those terms. If those terms are lacking however, well, how can you be found amongst the competition? It’s not easy to be a step ahead if you don’t really know what you’re doing. Most law firms have already discovered this fact and therefore invest heavily in their SEO optimization and website development.
Search engines identify websites by their keywords for example “law” or “law services”.
Just as there are relevant terms naturally there are terms that are not relevant. “cooking” or “car services” would not be relevant to a law firms. There could be equally relevant but mediocre keywords that could also not work towards your advantage if nobody actually searches them.
As soon as a user types their desired keywords for the service they wish to hire, the search engine then uses computer programmes called spiders or crawlers to search and analyze pages. They then index these pages according to frequently occurring terms and relevant sections.
Therefore, a SEO company for law firms ensures your website is using the right keywords in the right places.
However, keywords are only the beginning of effective SEO marketing and not the most important or decisive factor. Search engines also look to the webpages linked to the pages in question. This being called link analysis. To illustrate, if a search engine sees that hundreds of other pages related to law services link to your webpages, then the engine will rank your page higher. Furthermore, if the pages linking to your website are ranked higher themselves, your pages will get boost yet again.
Providing you with excellent content is crucial SEO marketing for law firms. Once you get noticed, it is important to keep the attention and provide value to your visitors in order to keep them coming back, sharing your pages and recommending them to friends.
Ultimately the biggest challenge that SEO approaches face is finding the right content balance that can keep both the visitors and those search engine spiders happy. On the one hand, a website can be interesting and useful but lacking the recognition by search engines. On the other hand, a website can be extremely well optimized but lacking the value to your potential clients and therefore the balancing act begins.
In some ways, you could even call it a battle of contradicting needs. While most users look for media related content such as video and pictures, the spiders actually ignore anything that isn’t text. Balancing text with interesting media is a task that needs to be handled by experts. You want your law firm to have an engaging interface and content but enough text so the little spiders can build an index and tell the whole world about you.
So how can you use the right keywords, links to and from the best pages, and ensure you have the most excellent content? By seeking the services of law firm seo company that can give you the best possible law firm website design and seo service. Website optimization is rarely simple and straightforward which is why firms often hire the help of seo consultants. What you want is to find the consultant that is right for you. A consultant that understands law firm needs and specializes in law firm website design and seo.
Perhaps your website is new or existed for a long while with unsuccessful history of being able to attract leads and clients, you need a law firm SEO expert that will make sure you start really being noticed.
We can help tweak your pages layout, include the right keyword and facilitate link exchanges with the most suitable prospects. We stay informed about SEO developments so we are always on top of the latest developments so you don’t have to be. As law firm SEO specialists, we know exactly what strategies to leverage to help your business along the SEO ladder.
If your business is new, you may not even be listed on the SERPs yet. As part of your law firm SEO marketing strategy, we submit your website to the most popular search engines such as Google and Yahoo. Listings can be made to many other relevant websites so that you are coming up in more than one desirable place.
Our leading law firm SEO experts will ensure that your web pages have all the needed elements to get ahead in the race to the top in the search engines. Elements including providing useful information, exciting photographs and the right links to guide visitors to other pages.
At a time when an online presence means everything, law firm SEO is crucial. It could make that difference from being literally impossible to find to being one of the top search results.
Now imagine what difference that could make to your business? More people clicking on your website, reading about your business, being able to compare your services alongside the big names. All it takes is showing up and what you need is a company for law firm SEO and we are the best law firm SEO company to do that for you. If you chose to go ahead the road alone, you may find that your results are short lasting without the components needed for a long term strategy boost. Going to road alone means you are hoping for results that may or may not come any time soon. That’s where we come in. We give you the tools and strategy to speed up your climb to the top page number one result that everyone wants to own.
It can be a headache trying to get your head around all the information surrounding SEO optimization and implementing it as a long term practice. The practices for legal SEO companies is constantly changing but we stay on top of it so you don’t have to.
SEO consultants are a worthy investment which is exactly why big companies spend money for SEO services because more visitors to your website translates into more leads therefore more potential clients and more money.
We know all the paths to getting you noticed. We make sure your law firm website pages are attracting visitors and they are a destination that other users want to link to. Whether its link exchanges with other websites that have relevant information to your content or making sure that you trade links with the right websites.
According to The National Law Review, 96% of people seeking legal advice use a search engine and 74% of consumers visit a law firms website to take action.
Most law firms know this so they invest abundantly into their website and SEO, making law the most competitive field online.
Services a law firm seo company can provide include research and monitoring of SEO impact, creating the most appropriate links, creating valuable content, local search ranking, creating a website structure that is most favourable, keyword management and more.
The competition is high and therefore your strategy has to match the spot you want in the race.
So what are some tips and advice you can start to implement by yourself or hire us to do for you?
Ways we could help you including optimizing your profile to rank in agreggator sites such as Avvo, Justia and Superlawyers. Implement the seo keyword mapping model called the “funnel” that in essence catogorize your key words by intent in three sections: money, discover and attention keywords. Balancing the rankings and user experience while at the same time making your website easy to use. Verifying your business. Optimizing your page. Obtaining reviews for your firm. Listing you in local directories. Creating powerful content. Assigning key words to content. Generating high powered links including social media and forum links. Joining and interacting with google plus communities related to law, Listing you on Quora, link outreach, internatl linking, White hat link building, listings on resource pages, borrowing links, Guest posting, local press, overall search engine visibility, analysis of organic traffic, organic traffic to target pages, leads and phone calls from organic search and more.
WordPress is the perfect platform for non-profit and charity organizations. It is free open-source Content Management System. So you have access to a large community of developers and users who can help you set up and manage your website.
Among the most important characteristics of a nonprofit’s website is influencing people to donate money. With a smidge of effort, you can swiftly start receiving donations on your WordPress website.
In this post, we will show you how to set up a non-profit donation form in WordPress. Continue reading “How to Create Donation form with WordPress”
I was used to receiving the occasional email from Instagram, but I started getting worried when messages began showing up in Turkish. Suddenly I was unable to log into my account despite repeated attempts. By the time I moved on to the idea of account recovery, I was hoping to contact Instagram directly. This was a lot harder than I thought it would be – it’s surprisingly hard to get hold of Instagram for this sort of customer service! Assuming that there was an easily-accessible phone number for this purpose turned out to be one of my biggest mistakes. Fortunately, I ended up receiving a lot of helpful support from my fellow users, and their advice and resources helped a great deal in fixing my hacking problem. Continue reading “A Hacked Instagram Account: My Personal Experience And My Top Tips For Protecting Yourself”
How does one determine a fair market value for a website? In many cases, what the seller believes is a fair market value for their website and what a buyer is willing to pay may not coincide. The seller has already accepted risks and has intimate knowledge of their website and its profitability. Whereas the buyer is now accepting all the risk without the familiarity of the know the business and at a cost typically far greater than the buyer’s first year’s profits. In this respect, a buyer has to be very confident that the profitability outweighs the risk and the investment provides a return. Continue reading “Want to sell your website? How to Evaluate Your Website’s Value”
Marketing 4.0 is one of the most popular terms used in today’s business world. Many people have attempted to define it. Some have gotten it right while others have failed to shed light on what it entails. It is the process of creating an effective marketing strategy which incorporates both online and offline marketing strategies. As such, sellers and buyers are not limited to online places only. This happens to be the common misconception with the current crop of business people who think that the only useful marketplace is online platforms. However, for any business to be truly successful, it needs to have both the online and offline components. Continue reading “what is marketing 4.0”