Should You Hire a WordPress Consultant to Help You with Your Online Business’s Website?

WordPress is by far the leading web platform available today. It’s estimated that 30% of all websites online are powered by WordPress. It’s cost-effective, easily customized, and you don’t need to maintain a development team to keep it up and running.

So, it’s natural that you’re thinking of a WordPress site for your online business. But should you hire a WordPress consultant to help you with your online business?

We help you make that decision.

What’s the Difference Between a Consultant and a Freelancer?

The biggest mistake people make is assuming that a consultant and a freelancer are the same thing. They’re similar but different.

A freelancer is someone who takes orders from you the client. They carry out their orders and you’re largely required to come up with your favored result. The freelancer has no interest in whether it works and they’re not going to argue with you.

Someone with a firm idea of what they want will find a freelancer to be the best thing for them.

On the other hand, a consultant is someone different because they’re there to provide expert advice. They’ll address all aspects of a successful WordPress site to educate you on how your business should look online.

Do You Want the Best Results?

A WordPress consultant will always provide you with better results because they know exactly what to do to make your WordPress site successful. We recommend you hire a WordPress consultant for this reason.

They know more than you and they go beyond the building of a WordPress website. Consultants can educate you on design, content, and, crucially, how to market your business using that website.

There’s a reason why WordPress has a 60.2% market share of the web development market. Your consultant can help you make the most of it through his or her expertise.

A Consultant Takes Responsibility

Consultants are highly flexible and work according to the brief you set them. If you only want to know about customer functionality on your new WordPress site, they can do that. Likewise, they can manage the whole process from start to finish.

Furthermore, consultants continue to remain with you after the completion of the project. It’s their responsibility to ensure that their work stands the test of time.

Freelancers, on the other hand, are done with your business after they complete their initial project brief. It’s unlikely that they’re going to care about your questions after payment. That is unless you set them a new project.

Consultants are different in that they are a more long-term investment. And that’s what you should be concentrating on.

Understanding the People Who Use WordPress

Another advantage WordPress consultants bring to the table is that they know customers and they know WordPress users.

Building a great website is about knowing what users want. It’s no longer enough to simply build a website and assume that people will find it because you posted about it on social media.

With a consultant you won’t just get a website you’ll get a website that targets the pain points of web users. For example, a consultant may opt to use customer success software to get the job done. Freelancers are unlikely to do something like this.

You’ll improve interaction and ensure that your website accomplishes the goals you set for it.

Go Beyond Standard WordPress

Many freelancers will build you a website using a template you settle on. Consultants are able to go deeper than that and create a truly unique website for you. They’ll be able to create a more advanced website on the frontend, without increasing complexity on the backend.

Unlike many agencies, you’ll have a finished product you can use without additional help from anyone else.

This is vital for giving you the independence and self-sufficiency you need for your brand new WordPress site.

Last Word – Making the Most of WordPress

WordPress consultants are the people who will allow you to maximize the potential of WordPress. They can do so much more than provide you with a template where they will fill in the content boxes. With their help, you’ll be able to create a marketing machine that fulfills your goals.

Additionally, WordPress consultants are a much cheaper alternative to hiring a whole agency to build your website. You don’t need to spend thousands of dollars to get the consultant you want.

Are you going to hire a consultant to help you erect your WordPress website?

Author Bio: Douglas Pitassi is a freelance writer and small business blogger.

How Law firm SEO services can help your law firm get more leads and clients

Search engine optimization (SEO) helps your business by letting you get noticed in the vast world of the internet overwhelmed by information and competition. It’s tough out there. You firm could provide the most valuable and trusted service. It could equally have published great case studies online for your potential to clients to see, but say your potential leads google law services and you are nowhere to be found or buried under hundreds of other results, then its all to waste. Without traffic, all your hard work and achievements may get unnoticed.

This is where SEO optimization comes in and a law firm SEO company can use a number of techniques to raise your site’s position in the searches.

You need law firm expert SEO services that can guarantee high traffic to your website. SEO for law firms’ websites ensure that you rank high on search engine return pages (SERPs). Search engines work with users search terms and then provide links to the best websites related to those terms. If those terms are lacking however, well, how can you be found amongst the competition? It’s not easy to be a step ahead if you don’t really know what you’re doing. Most law firms have already discovered this fact and therefore invest heavily in their SEO optimization and website development.

Search engines identify websites by their keywords for example “law” or “law services”.

Just as there are relevant terms naturally there are terms that are not relevant. “cooking” or “car services” would not be relevant to a law firms.  There could be equally relevant but mediocre keywords that could also not work towards your advantage if nobody actually searches them.

As soon as a user types their desired keywords for the service they wish to hire, the search engine then uses computer programmes called spiders or crawlers to search and analyze pages. They then index these pages according to frequently occurring terms and relevant sections.

Therefore, a SEO company for law firms ensures your website is using the right keywords in the right places.

However, keywords are only the beginning of effective SEO marketing and not the most important or decisive factor. Search engines also look to the webpages linked to the pages in question. This being called link analysis. To illustrate, if a search engine sees that hundreds of other pages related to law services link to your webpages, then the engine will rank your page higher. Furthermore, if the pages linking to your website are ranked higher themselves, your pages will get boost yet again.

Providing you with excellent content is crucial SEO marketing for law firms. Once you get noticed, it is important to keep the attention and provide value to your visitors in order to keep them coming back, sharing your pages and recommending them to friends.

Ultimately the biggest challenge that SEO approaches face is finding the right content balance that can keep both the visitors and those search engine spiders happy. On the one hand, a website can be interesting and useful but lacking the recognition by search engines. On the other hand, a website can be extremely well optimized but lacking the value to your potential clients and therefore the balancing act begins.

In some ways, you could even call it a battle of contradicting needs. While most users look for media related content such as video and pictures, the spiders actually ignore anything that isn’t text. Balancing text with interesting media is a task that needs to be handled by experts. You want your law firm to have an engaging interface and content but enough text so the little spiders can build an index and tell the whole world about you.

So how can you use the right keywords, links to and from the best pages, and ensure you have the most excellent content? By seeking the services of law firm seo company that can give you the best possible law firm website design and seo service. Website optimization is rarely simple and straightforward which is why firms often hire the help of seo consultants. What you want is to find the consultant that is right for you. A consultant that understands law firm needs and specializes in law firm website design and seo.

Perhaps your website is new or existed for a long while with unsuccessful history of being able to attract leads and clients, you need a law firm SEO expert that will make sure you start really being noticed.

We can help tweak your pages layout, include the right keyword and facilitate link exchanges with the most suitable prospects. We stay informed about SEO developments so we are always on top of the latest developments so you don’t have to be. As law firm SEO specialists, we know exactly what strategies to leverage to help your business along the SEO ladder.

If your business is new, you may not even be listed on the SERPs yet. As part of your law firm SEO marketing strategy, we submit your website to the most popular search engines such as Google and Yahoo. Listings can be made to many other relevant websites so that you are coming up in more than one desirable place.

Our leading law firm SEO experts will ensure that your web pages have all the needed elements to get ahead in the race to the top in the search engines. Elements including providing useful information, exciting photographs and the right links to guide visitors to other pages.

At a time when an online presence means everything, law firm SEO is crucial. It could make that difference from being literally impossible to find to being one of the top search results.

Now imagine what difference that could make to your business? More people clicking on your website, reading about your business, being able to compare your services alongside the big names. All it takes is showing up and what you need is a company for law firm SEO and we are the best law firm SEO company to do that for you.  If you chose to go ahead the road alone, you may find that your results are short lasting without the components needed for a long term strategy boost. Going to road alone means you are hoping for results that may or may not come any time soon. That’s where we come in. We give you the tools and strategy to speed up your climb to the top page number one result that everyone wants to own.

It can be a headache trying to get your head around all the information surrounding SEO optimization and implementing it as a long term practice. The practices for legal SEO companies is constantly changing but we stay on top of it so you don’t have to.

SEO consultants are a worthy investment which is exactly why big companies spend money for SEO services because more visitors to your website translates into more leads therefore more potential clients and more money.

We know all the paths to getting you noticed. We make sure your law firm website pages are attracting visitors and they are a destination that other users want to link to. Whether its link exchanges with other websites that have relevant information to your content or making sure that you trade links with the right websites.

According to The National Law Review, 96% of people seeking legal advice use a search engine and 74% of consumers visit a law firms website to take action.

Most law firms know this so they invest abundantly into their website and SEO, making law the most competitive field online.

Services a law firm seo company can provide include research and monitoring of SEO impact, creating the most appropriate links, creating valuable content, local search ranking, creating a website structure that is most favourable, keyword management and more.

The competition is high and therefore your strategy has to match the spot you want in the race.

So what are some tips and advice you can start to implement by yourself or hire us to do for you?

Ways we could help you including optimizing your profile to rank in agreggator sites such as Avvo, Justia and Superlawyers. Implement the seo keyword mapping model called the “funnel” that in essence catogorize your key words by intent in three sections: money, discover and attention keywords. Balancing the rankings and user experience while at the same time making your website easy to use. Verifying your business. Optimizing your page. Obtaining reviews for your firm. Listing you in local directories. Creating powerful content. Assigning key words to content. Generating high powered links including social media and forum links. Joining and interacting with google plus communities related to law, Listing you on Quora, link outreach, internatl linking, White hat link building, listings on resource pages, borrowing links, Guest posting, local press, overall search engine visibility, analysis of organic traffic, organic traffic to target pages, leads and phone calls from organic search and more.

How to Create Donation form with WordPress

WordPress is the perfect platform for non-profit and charity organizations. It is free open-source Content Management System. So you have access to a large community of developers and users who can help you set up and manage your website.

Among the most important characteristics of a nonprofit’s website is influencing people to donate money. With a smidge of effort, you can swiftly start receiving donations on your WordPress website.

In this post, we will show you how to set up a non-profit donation form in WordPress. Continue reading “How to Create Donation form with WordPress”

A Hacked Instagram Account: My Personal Experience And My Top Tips For Protecting Yourself

I was used to receiving the occasional email from Instagram, but I started getting worried when messages began showing up in Turkish. Suddenly I was unable to log into my account despite repeated attempts. By the time I moved on to the idea of account recovery, I was hoping to contact Instagram directly. This was a lot harder than I thought it would be – it’s surprisingly hard to get hold of Instagram for this sort of customer service! Assuming that there was an easily-accessible phone number for this purpose turned out to be one of my biggest mistakes. Fortunately, I ended up receiving a lot of helpful support from my fellow users, and their advice and resources helped a great deal in fixing my hacking problem. Continue reading “A Hacked Instagram Account: My Personal Experience And My Top Tips For Protecting Yourself”

SEO Is Only The First Step…

seo first step

If you’re familiar with our blogs, you’ll know what we’re all about creating better marketing strategies that put customers at the heart of everything you do. When you start your marketing campaigns by looking at the people you are trying to reach and the work backwards from there, you’ll soon see that you can learn how to bring more and more customers to your website. Continue reading “SEO Is Only The First Step…”

Want to sell your website? How to Evaluate Your Website’s Value

How does one determine a fair market value for a website? In many cases, what the seller believes is a fair market value for their website and what a buyer is willing to pay may not coincide. The seller has already accepted risks and has intimate knowledge of their website and its profitability. Whereas the buyer is now accepting all the risk without the familiarity of the know the business and at a cost typically far greater than the buyer’s first year’s profits. In this respect, a buyer has to be very confident that the profitability outweighs the risk and the investment provides a return. Continue reading “Want to sell your website? How to Evaluate Your Website’s Value”

what is marketing 4.0

Marketing 4.0 is one of the most popular terms used in today’s business world. Many people have attempted to define it. Some have gotten it right while others have failed to shed light on what it entails. It is the process of creating an effective marketing strategy which incorporates both online and offline marketing strategies. As such, sellers and buyers are not limited to online places only. This happens to be the common misconception with the current crop of business people who think that the only useful marketplace is online platforms. However, for any business to be truly successful, it needs to have both the online and offline components. Continue reading “what is marketing 4.0”

What is Broken Link Building Techniques in SEO

SEO is still a very important part of marketing. There have been changes to SEO over the years but this form of marketing can help a business gain traffic online and lead to additional sales. Broken Link Building is a technique that is used in SEO and it often used in a discrete manner. This technique will include fixing broken links and helping gain popularity online at the same time.

Continue reading “What is Broken Link Building Techniques in SEO”

Social Media has the real-time power in our life

The Expressway for Activism Social media has revolutionized communication between humans forever. Gone are the days of sending graphite etched lines on sections of dead trees through the same impersonal and inefficient way that millions of other people sent messages: the United States Postal Service. Messages could not be mailed on weekends, or holidays, or if there was a bad storm. Also, people had to pay each time they wanted to send one. These messages took days to reach their destinations, or even weeks depending where in the world they needed to go. Yet, people accepted this as quick. Continue reading “Social Media has the real-time power in our life”

Is it Real to Make Money Dropshipping?

In the last several years the Internet has been flooded with dozens of uplifting stories about people starting to make money dropshipping and accomplishing more than they initially expected. However, for some people those stories look fishy. Accepting the idea that entrepreneurs earn money without producing any goods is too overwhelming for them, or they just think someone tries to trick them into doing something illegal for getting their money. In fact, it is real to make money dropshipping. Just put your suspicions aside and take things as they really are.

Dropshipping is a new stage of business history that broke the mold of running ecommerce business. The existence of online stores is equally beneficial for both the manufacturers and for the internet entrepreneurs. For manufacturers it means the possibility of focusing more on production rather than marketing, while dropshipping store owners take the responsibility of promotion. Continue reading “Is it Real to Make Money Dropshipping?”