Are you interested in boosting awareness about your business on the Twitter platform? Well! That’s a great idea for your promotional campaigns. Social media has become the most powerful network for developing healthy connections between service seekers and service providers. It helps marketing professionals to use creative methods for boosting engagement in the market. They are always curious to buy votes for twitter polls and contests to stay ahead of the competitors online. Continue reading “Participate in Twitter Contests to Stay Ahead”
PHP: Hypertext Preprocessor, more commonly known as PHP is a programming language that was introduced in 1994 for the purpose of designing websites. This language was introduced by Rasmus Lerdorf and the acronym PHP originally stood for Personal Home Page. PHP can be introduced as a server side script language that can be used to develop static or dynamic websites as well as web applications. In order for PHP scripts to run on a certain network, it is imperative that PHP is installed in the respective server. Continue reading “What is the best PHP framework of 2019?”
WordPress has been widely used over a long time and still its gaining more popularity because of the ability to create a website with it. If you are working or even thinking about starting a certain project, website creating should be the first thing to run in your mind. Therefore this has led to an increase in usage of WordPress to create the website. Continue reading “5 Popular Websites Build with WordPress”
The fact that WordPress has become a very important platform for publishing content on the Internet is indisputable. WordPress takes almost to web hosting, and many people use it. It has captured the global market. Companies use them to report on global events and are led by those who have a hobby in other areas, such as writing and maximizing its use to share news and opinions with the public. It is advisable to learn more about WordPress hosting services. Continue reading “6 Best Web Hosting for WordPress of 2019”
The popularity of WordPress continues to grow among small business owners and entrepreneurs because the famous CMS is constantly maturing into a powerful platform for everything from landing pages or “squeezed” to marketing sites, organic e-commerce platforms and more. Continue reading “5 Most Popular WordPress Plugins for Ecommerce”
A forum on your blog can be very beneficial. There are many open source forums available. A forum is a great way to facilitate communication with many people in the community, to which the blog can not refer. Continue reading “6 Best WordPress Forum Plugins”
What is a cache? This is a collection of stored data, especially temporarily, for fast access upon request. Computers store information on a hard disk. When the information is requested, it requires a command to run a number of processes before the presentation of the information. The cache provides a solution to this issue by processing the often requested info and proceeds to store it in a temporary memory or storage.
Continue reading “5 Best WordPress Cache Plugins”
As more and more lawyers continue to flock the legal arena with each dawn, it is now more critical than ever that attorneys take their firms online. The internet is where a majority of their prospects are, and is also the only place where they get a leveled competing ground. If you are planning on taking your firm online below are some of the essential elements that your website should have so you can attract and retain clientele.
1. Great UX design
They say that first impressions matter and this, as vague as it might sound it is true and applies even in the case of your law firm’s website. The UX design is often one of the main contributing factors to lead conversion. In other words, your UX design is what determines whether the prospect will stay or will leave your website immediately after they are redirected here by search engines. Therefore go beyond attractive when creating your law website by incorporating all essential features that make up an excellent UX design. For instance, ensure it has excellent response across all devices, it doesn’t take ages to load images, and it is easy to navigate from one page to another and is easy to use because not all clients who visit your site are tech savvy.
2. A strong about us page
Another vital element to every law firm website is a strong about us page. Most people tend to confuse this page with the blog, but it is essential to note these are entirely different. An about page is where you get to tell the world about your services while the blog is where you give more info on your practice areas. A strong about us page acts as your ID to the world, as here you get the chance to tell potential clients why you are in business, how you can help them and a little more about your firm. It helps add a human touch to a law firm’s website thereby creating a comfortable environment for new visitors thus encouraging them to take things further by contacting you.
3. Clear contact information
The primary reason why you are creating a law firm website is to attract and retain online clients. Once they find your site and are impressed, don’t make it hard for them to reach you. Therefore, every law website needs a clickable phone number which acts as a direct bridge that prospects can use to reach out. A good website should look like this website of los angeles criminal defense lawyers.
If you want them to contact you via email, ensure that the contact forms you put in place are easy to fill in, and if possible, have the live chat option in your site where they can leave their info for you to reach out later.
Also, ensure that your NAP is clear and consistent on every platform to prevent confusion. If prospects have to hunt for your contact information on the first day they visit your site they tend to have a negative opinion of you. They feel that you’ll be inaccessible even during the litigation process, hence giving them a reason to seek help from other lawyers.
4. A blog with great content
Great content is not only loved by both potential clients but the search engines, which explains why the catchphrase, “great content is king” was coined. Content is even more essential to a law firm website because most people are often in the dark when it comes to legal matters. Therefore when you create a blog that addresses their concerns, they are more likely to reach out to you as they feel you are experienced and knowledgeable enough to help them with their cases.
Again, it should be categorized accordingly for clients to find what they are looking for without breaking a sweat. For instance, if you specialize in multiple areas of personal injuries, separate them so every prospect can have an easy time. In other words, create a high quality and engaging blog page.
5. Client testimonials and a portfolio
Regardless of how great your UX design and content are, your clients will need proof of why your services are better than those offered by other lawyers; therefore, another critical must-have element on a law website is a good portfolio and testimonials which prove that the attorney met and surpassed the expectations of previous clients. Thus highlight your most recent successful cases and ask clients to write down a review both on your site and on Google as well. This helps build confidence in prospective clients.
The above tips help set you in the right direction if you are an attorney seeking success in this highly competitive arena.
Merchant Cash Advance is when a lump sum payment is given to a business in exchange for a percentage in future credit and/or debt card sales, this is what it was originally structured to be for. It can also be for small businesses to have a way to have access to cash on hand instead of having a business loan. It is mainly the way that some businesses have to gain a percentage of future sales of other businesses, especially small businesses that may not have the capital to continue to do business. This helps the small business and the larger one at the same time, for one it helps out with the capital that it needs to carry on with their business dealings and the other to get a set percentage of future sales, so both sides gets what they are wanting and or needing.
As with anything, MCAs has good and bad sides to consider when deciding on whether to take out a conventional loan or to go with a MCA. One thing to consider is that while both regular loans and MCA, they both have annual percentage rates on repayment. However MCA’s most of the time carries a triple digit rate which can cause a small business to flounder and even go bankrupt if not extremely careful and thoughtfully planned out. While the businesses that historically use MCA’s are ones that are restaurants and retail shops this is by no means restricted to these types of businesses. They use them mainly because they rely on credit and debit card sales, but other businesses that does not are using them as well. Basically, the MCA’s are for those whose needing cash up front for a percentage of future sales, so other businesses are utilizing them as well but it has been shown that along with the high interest rates the daily repayment can break a small business if not structured well.
There are two ways for repayment of a MCA; one way is to give a percentage of future credit and debit card sales as repayment or have repayments fixed debits from the business bank account on a daily or weekly basis. The second way is for the ACH to make weekly even daily debits from the business bank account along with their fees instead of making monthly payments. This way have become more of a main stream way of doing business with MCA than any other form of repayment plans. An ACH stands for Automated Clearing House which charges a fee to use so along with the fixed amount the business pays for the cash advance they also have the ACH fees to pay as well. The amount that would be repaid is dependent upon a risk assessment and the ability to repay. Either way, until the advance has been repaid the business will be assessed fees along with interest and the original advance as well.
A good example of how this works is the following:
A) Let’s say that a business needs $50,000 to purchase some equipment needed to continue to do business. The business owner applies and gets approved for a $50,000 so, the provider assigns a factor rate of 1.4 on the contract, so now to repay it will be $70,000. A typical repayment period usually is 12 months (1 year) the higher the credit card sales the faster the repayment will be. Let’s say that the provider deducts 10% of the monthly credit card revenue to the repayment of the advance and the business is really busy and makes $100,000 in credit card sales a month. $10,000 would be repaid monthly which would mean that the money would be repaid in about 7 months instead of 12. That would mean that $333 would be repaid daily, However if business dropped to just $70,000 a month then it would take 10 months to repay and only paying $233 daily. Also, remember that business fluctuates and most the time it always takes longer to repay than originally projected therefore causing the APR to go into the triple digits.
B) Fixed Daily Withdrawals is another way of repayment of the MCA. This type of payment is daily or weekly and does not depend on credit card sales and does not fluctuate with sales. It stays the same no matter what the business makes that month or doesn’t. It stays the same amount each withdrawal of repayment each time until repaid.
Here are some of the good and the bad with MCA’s to think about when considering which one that would be the right loan to apply for:
- Quick Cash – No heavy paperwork or waiting periods. Usually received within a week or less. Providers usually look at the daily receipts especially the credit card receipts to determine repayment.
- Unsecured – MCA’s are unsecured and won’t have to forfeit assets if not repaid. However, an MCA may want a personal guarantee in case the business goes out so that they may be able to recoup their money.
- When Sales Are down Repayment May be too – Sometimes it can be worked out that depending on how sales are is how the repayment is. If sales goes down then payment can be reduced as well.
Some Downsides are:
- Total borrowing cost can be anywhere from 40% to 350% APR.
- Higher sales means higher repayment amounts
- No benefit in early payoff of loan
- No federal oversight
- Credit Scores may be pulled
- There is a debt cycle danger which means that with the ease and speed of an MCA can put a business in debt cycle that they can’t pull out of which can put them in default if they aren’t careful.
- Confusing contracts – MCA’s does not provide APRs which makes it hard to be a smart shopper when trying to get financing to begin with.
These are just a few of the things that one may need to consider when trying to decide on the type of financing that they can afford and that they believe they can be comfortable with when it comes to the terms. Caution is always advised.
There are some Merchant Cash Advance service such as from delancey street.
WordPress is by far the leading web platform available today. It’s estimated that 30% of all websites online are powered by WordPress. It’s cost-effective, easily customized, and you don’t need to maintain a development team to keep it up and running.
So, it’s natural that you’re thinking of a WordPress site for your online business. But should you hire a WordPress consultant to help you with your online business?
We help you make that decision.
What’s the Difference Between a Consultant and a Freelancer?
The biggest mistake people make is assuming that a consultant and a freelancer are the same thing. They’re similar but different.
A freelancer is someone who takes orders from you the client. They carry out their orders and you’re largely required to come up with your favored result. The freelancer has no interest in whether it works and they’re not going to argue with you.
Someone with a firm idea of what they want will find a freelancer to be the best thing for them.
On the other hand, a consultant is someone different because they’re there to provide expert advice. They’ll address all aspects of a successful WordPress site to educate you on how your business should look online.
Do You Want the Best Results?
A WordPress consultant will always provide you with better results because they know exactly what to do to make your WordPress site successful. We recommend you hire a WordPress consultant for this reason.
They know more than you and they go beyond the building of a WordPress website. Consultants can educate you on design, content, and, crucially, how to market your business using that website.
There’s a reason why WordPress has a 60.2% market share of the web development market. Your consultant can help you make the most of it through his or her expertise.
A Consultant Takes Responsibility
Consultants are highly flexible and work according to the brief you set them. If you only want to know about customer functionality on your new WordPress site, they can do that. Likewise, they can manage the whole process from start to finish.
Furthermore, consultants continue to remain with you after the completion of the project. It’s their responsibility to ensure that their work stands the test of time.
Freelancers, on the other hand, are done with your business after they complete their initial project brief. It’s unlikely that they’re going to care about your questions after payment. That is unless you set them a new project.
Consultants are different in that they are a more long-term investment. And that’s what you should be concentrating on.
Understanding the People Who Use WordPress
Another advantage WordPress consultants bring to the table is that they know customers and they know WordPress users.
Building a great website is about knowing what users want. It’s no longer enough to simply build a website and assume that people will find it because you posted about it on social media.
With a consultant you won’t just get a website you’ll get a website that targets the pain points of web users. For example, a consultant may opt to use customer success software to get the job done. Freelancers are unlikely to do something like this.
You’ll improve interaction and ensure that your website accomplishes the goals you set for it.
Go Beyond Standard WordPress
Many freelancers will build you a website using a template you settle on. Consultants are able to go deeper than that and create a truly unique website for you. They’ll be able to create a more advanced website on the frontend, without increasing complexity on the backend.
Unlike many agencies, you’ll have a finished product you can use without additional help from anyone else.
This is vital for giving you the independence and self-sufficiency you need for your brand new WordPress site.
Last Word – Making the Most of WordPress
WordPress consultants are the people who will allow you to maximize the potential of WordPress. They can do so much more than provide you with a template where they will fill in the content boxes. With their help, you’ll be able to create a marketing machine that fulfills your goals.
Additionally, WordPress consultants are a much cheaper alternative to hiring a whole agency to build your website. You don’t need to spend thousands of dollars to get the consultant you want.
Are you going to hire a consultant to help you erect your WordPress website?
Author Bio: Douglas Pitassi is a freelance writer and small business blogger.